Experts in Behavioral Modeling
We analyze human behavior
We find patterns and commonalities
We unravel people's intentions and motivations
UnderstandLing was founded in 2016 by Erik Tromp, a renowned data scientist and entrepreneur who realized that understanding residuals in data of human behavior to backtrack their actions was the next frontier of analytics. He gather a handful of experts and industry leaders and started to help organizations understand their customers unparalleled.
Now, UnderstandLing is an innovative company specializing in behavioral modeling. We use state of the art artificial intelligence to surface latent intentions and motivations of human beings, your customers.
Whether you are looking to enter a new market in a country you are already doing business in, whether you are looking to gain ground in a new country you are not yet in or whether you are interested in knowing what occupies the minds of a specific group of people - our market intelligence service brings you these insights.
Unlike panel-based market research companies, UnderstandLing uses advanced artificial intelligence to get you the answers to the questions that you need answers to. Complete customized, we start by taking your questions and concerns, collect the relevant data, analyze the results and deliver you a detailed paper with the anwers to your questions and peculiarities we found along the way.
The de facto standard in staffing and recruitment is to match candidates from existing databases to positions. This process is limited from the candidate's perspective in that the current databases only contain static CV information and from the position's perspective in that success factors are not just based on tangible metrics like experience and education but more so on a match in personality and ambition.
Our advanced matching service combines what you already know about positions and candidates with advanced personality and psychological profiling to create a richer soil to base matching on. Not only have we shown this to be successful in highly educated, white-collar work, but we have also achieved great results in common, blue-collar work as well.
The travel industry is turning into an online business more and more, with physical travel offices rapidly disappearing. The anonimity of the internet makes finding the right destinations and tuning for you clients difficult. This is why the standard in travel is often to ask an elaborate explanation of wishes and desires. This prevents offering your clients unique advice that they haven't though of yet themselves.
We monitor the trends of the travel industry and the using profiling define the accompanying personas of those trends. While this is interesting on its own for your marketing, we take it one step further and translate these insights into highly specialized recommendations that you can give your own customers by matching their interests and travel history.
Similar to our travel intelligence, we have been working with leisure for many years and created some best practices for your leisure offering to benefit from. We monitor the public's opinion of your services or products and bring insights on a far more individualized level than what you are used to.
Our leisure intelligence lets you know what to focus on, what to improve but more importantly so, aids you in bringing the best offering to your customers. We put our artificial intelligence models to use to find out what your customers desire most and help you increase overall customer satisfaction scores.
Staffing and recruitment is a highly competitive market as the search for talent and workforce intensifies. Online presence is key for organisations that are slowly turning into employer brands. Does your organisation have what it takes to secure the talent and work force that you are looking for?
The way that potential employees see your organisation is made tangible using employer branding. Different metrics give you insights as to how your organisation performs when compared to your key competitors, benchmarked against your industry's standards. Let employer branding give you that edge in securing talent.
NPS scores, sentiment, customer surveys, web conversion scores - they all say something about how happy people are. People can be happy in general, with you, your organisation or your product. We combine all this data into a single, unique score that captures the happiness of people.
One of the industry standards used to measure customer satisfaction in particular is NPS. NPS is a tedious and cumbersome way of forcing your customers to tell you something you should have already known by looking at their behavior. Our Happiness Scoring service does exactly this. The best thing? You don't have to bother your customers to get it!
When UnderstandLing was founded, we set out to build the ultimate piece of software to analyze customer-centric data. Regardless of where the data is coming from, CEMistry can capture and enrich the data to generate more detailed insights that you just don't get from the data alone. Combine that with its unique profiling capabilities and you can slice and dice through all your customer interactions and segment your customers while you are at it.
CEMistry offers realtime insights in dashboards and visuals that allow you to act on the fly, explore your data, discover patterns or simply generate your strategic monthly or weekly reports. While CEMistry is also capable of capturing all the data itself, it also integrates with existing web analytics solutions, CRM systems and social monitoring tools. Take the step towards the next level of behavioral customer experience analysis!
RNW Media led a project called Yaga Burundi in which Burundi society was given a voice around surpressed topics. With their tool CEMistry, UnderstandLing analyzed all data around the Yaga Burundi project to answer the main question: "Does RNW’s way of working create conversations amongst its audience?".
The Dutch government accepted legislation that made Dutch municipalities responsible for accrediting budget to their own local projects. Since this was the first time this happened in the Netherlands, municipalities were looking for quantifying their different projects and finding out where budget should flow to in order to improve their own municipality.
UnderstandLing interviewed 11 different companies in-depth for their opinions on consumer experience management (CEM). Together with the interviews, an extensive desk research was performed. This white paper summarizes the research's findings.
Learn more about the capabilities of CEMistry and what it can do for you. This brochure shows some of the highlights of the tool and reveals a bit of its look and feel.
Together with Timing, UnderstandLing created Employer Branding - a realtime and atonomous solution that shows you how potential employees see your organisation as an employer brand.
The advertised cases above show only a limited amount of cases that UnderstandLing has done since these are ones that are publicly available. Contact us to request a case that fits your domain.
We are specialized in optimizing candidate and vacancy matching. Our advanced technology maps out the requirements for a vacancy on the one hand and maps out the personae of candidates on the other hand. Laying this on top of the standard CV matching has proven to significantly increase matching efficiency, accuracy and both employee as well as employer satisfaction.
Conversely, finding new talent that is not yet in your database - the art of recruiting - is a key success factor for most staffing and recruitment agencies. Using open source intelligence, we can funnel the best potentials out to limit your search for new talent.
Traditional media is fading and digital media is gaining more and more ground. As with most digitalization shifts, the information you can gather about your audience becomes more and more anonimized. This does not mean however, that there is no information that you can gather and base your strategic and marketing decisions on.
With years of experience in analyzing audiences and digital media formats, we have learned some best practices as well as a number of pitfalls to avoid in the media industry. We'll help you map out a roadmap to quantifying your success with your audience and make your progress tangible.
Who does not want to enjoy life? Traveling and leisure are two of the most satisfying activities people undertake to enjoy themselves - provided done right. With so much at stake, it's easy to jinx that experience. We can make sure this does not happen to you.
Our experience in travel and leisure analytics will help you prevent from falling it pitfalls and let you utilize proven best practices to get a higher customer satisfaction.
With advanced profiling, we can derive an abundance of information about people. In most cases, we use this to measure the happiness or satisfaction of people in one way or another, but the same principles can be put to use to monitor, identify and help prevent events from happening with not so happy intentions.
Tracking the overall security and feeling of people on one end of the spectrum and finding out which people fit a specific persona or profile on the other hand is what we can bring to the game of security and forensics analytics. With digital crime and cybersecurity importance rising skyhigh, contact us to receive a quote.
While the above industries are generally specialized and contextualized, they all involve some sort of customer care. Customer care can be outsourced to companies that specialize at doing just that. Using advanced analytics to keep track of touchpoints and act in realtime is no longer a nice-to-have, but has become a necessity.