We profile human beings
We interpret consumer touchpoints
We create consumer profiles
We let you understand your consumer base
We've launched our customer profiling tool CEMistry!
Because your audience expect a vastly different user experience with you today than they did over the past decades, being in touch with your audience and knowing what drives them is essential for any business.
We are a small and innovative startup consisting out of a handful extremely bright people. Add to that our ability to see the bigger picture and you have the winning combination that is UnderstandLing. Our tool CEMistry combines many expertises into a single solution and is something that many large organization have pursued creating in the past, failing in their attempts.
We believe that no one knows your business better than you. It is our philosophy to provide you with the right tools and solutions to create your own insights and help you interpret them. Instead of providing yet another silo-solution that only polludes your landscape, we bring you an integrated and real-time solution that puts your audience central.
As a big data developer, you will be working on CEMistry and implementations thereof with our clients. You will be working mostly from home, with daily updates with your colleague developers and weekly updates with the entire team. You will work on challenging problems ranging from scalability in the billions of records to application of sophisticated machine learning algorithms.
Read what customer profiling is about and learn what CEMistry can do for you.
With our tool CEMistry, we provide an integrated and real-time tool that collects and interprets your audience's touchpoints and behavior. Doing so, it is able to create increasingly enriched profiles of who your audience is and what drives them.
CEMistry assigns any touchpoint to one of four domains: web, mobile, text or CRM. For each domain, the touchpoint is analyzed differently. Textual touchpoints such as e-mail, social media, blog posts and transcribed customer center calls for example, are enriched using natural language processing such as emotion analysis, topic detection and summarization.
Behind each touchpoint is an actual person, your audience. CEMistry also uses the touchpoint to learn about this audience. Every touchpoint on its own will give CEMistry information on who the consumer is and adding touchpoints up over time increases CEMistry's completeness and accuracy on each consumer's profile.
CEMistry is a Consumer Experience Management solution that creates a fundamental starting point from which any consumer-centric process can be facilitated. As such, it shares similarities with numerous popular tools currently available that each offer a silo solution. The diagram below depicts how CEMistry relates to each of these tools.
All of the mentioned tools focus on one or at most two of the areas CEMistry focuses on. This results in rigid silo solutions that do not integrate well with others. CEMistry instead focuses on integrating any form of data and combine it into a single consumer experience management solution.
While CEMistry will be able to cover 95% or maybe even 99% of each of these tools individually, it's primary application is not to compete with these tools since it tackles a whole different challenge. If you are looking for a best of breed web analytics or text analytics solution, CEMistry will most likely not be your first choice, even though it has most of the desired features. If, however, you are looking for a more strategic and versatile solution that fundamentally answers questions across the entire consumer experience, CEMistry is the only tool that can help you.
Replacing one of the mentioned tools with CEMistry is perfectly feasible as long as the 95% overlap is sufficient for you - which in many cases, it is. Alternatively though, since CEMistry is designed not to be a silo solution, it integrates seamlessly with all of the mentioned tools, using them as sources for further analysis.
RNW Media led a project called Yaga Burundi in which Burundi society was given a voice around surpressed topics. With their tool CEMistry, UnderstandLing analyzed all data around the Yaga Burundi project to answer the main question: "Does RNW’s way of working create conversations amongst its audience?".
The Dutch government accepted legislation that made Dutch municipalities responsible for accrediting budget to their own local projects. Since this was the first time this happened in the Netherlands, municipalities were looking for quantifying their different projects and finding out where budget should flow to in order to improve their own municipality.
UnderstandLing interviewed 11 different companies in-depth for their opinions on consumer experience management (CEM). Together with the interviews, an extensive desk research was performed. This white paper summarizes the research's findings.
The advertised cases above show only a limited amount of cases that UnderstandLing has done since these are ones that are publicly available. Contact us to request a case that fits your domain.
With the increasing capabilities of big data science solutions - such as CEMistry - grows the concern around privacy infringement and ethical usage. Of course you value your audience's privacy. CEMistry allows you to learng as much as possible from your audience within the boundaries of respecting privacy regulations as well as individual privacy demands.
CEMistry by default is ran as software as a service (SaaS) but can effortlessly be set up on-premise, provided proper hardware and infrastructure is present. This way, your (consumers') data will never leave your premise. Apart from opening up one secured endpoint for CEMistry to receive your consumers' touchpoints, everything else remains unavailable to outside world, ensuring best security possible.
Concluding, CEMistry maximally utilizes potential while fully respecting privacy.
CEMistry's main application is to profile humans on behavior, be it your audience, customers or generic consumers. This fundamental layer allows for any audience-centric application on top of it that will benefit from it. Read about some ideas on what you can do with CEMistry or contact us for more information.
In staffing, it is essential to find the best candidate with an open position. Research has shown that when employees are matched against positions they like best, they will automatically be happier and perform better at the job. Likewise, similar research has shown that happy and performant employees lead to happier employers. Optimizing candidate matching is hence core in staffing.
Current matching schemes often utilize lengthy databases constructed over time with candidates. These databases list demographics and some hard skills like education, experience and previous roles. The way of working with this data is limited to:
Using CEMistry's profiling capabilities, new opportunities arise in this process:
For media agencies, knowing the audience you are talking to is core business. But do you really know who your audience is? Sure, you probably know its population size or a rough estimate thereof and some basic characteristics that you probably validate every now and then with surveys on a small panel, but do you really know who they are, when they are active, what motivates them, how they interact? Most likely not.
UnderstandLing has a proven track record in monitoring online media for audience analysis. Mapping out topics of interest, influential individuals in your audience and matching content with demand are just a few example of what audience analysis can bring you.
Especially interesting is to set up KPIs and alerts in CEMistry that monitor your audience digitally. The need for moderators to continuously monitor discussions and discourse becomes obsolete as CEMistry will be able to automatically do this for you and let you know when something goes off from expectation. You can even go one step further and automatically push content that matches the current mood and interest of your audience, even on an individual level.
Media will not be the same anymore!
Online sales monitoring is constantly evolving and metrics expand all the time. Click-through rates, social media engagement, email open rates, conversion rates, keyword ranking, bounce rates all compete for your attention. This is not even considering the audience you are trying to reach and their profiles!
This overwhelming area full of data is what essentially comprises your sales funnel. CEMistry enables you to monitor everything in realtime:
Of course it is interesting to know how your business is faring, but do you know how your competitors are doing? Right now?
CEMistry enables you to tap into open data that is readily available and makes sense of what is going on. It can help you create a complete view of your market's movements, who the key players are, what is current trending and enables you to act on this information directly.
Zoom into an individual level and get detailed information about your customer base and that of your competitors.
Ask yourself this: do you know where your competitors' customers live, how old they are, what their current mood and interests are? Well, now you can!
Who would not want to know what their audience is thinking? The demands of your audience differ per individual person. Predicting the next-best-action (NBA) allows you to respond to your audience in a timely manner, keeping everyone satisfied.
Map out which consumers are dissatisfied and learn why. Help them.
Map out which consumers are happy and why. Leverage these ambassadors.
Never forget your biggest group of mostly passive consumers. They are your organization’s beating heart. Cherish them, making sure they can grow to become ambassadors and prevent them from turning dissatisfied.
With tailored communication towards every individual consumer – based on accurate information – you can do exactly this; always perform the next-best-action.